GOOGLE - The Better Way to Search with Tyler Gaca (Copywriter/Creative Director) - Newfangled Studios

Driving awareness of all the ways the Google App can help GenZ/Millennial iPhone users search faster, smarter and more intuitively was a massive campaign. This is just one of over 150 assets created involved working with creators across two continents in four time zones, with extensions for TikTok, Snap, Meta and more.

NUTS.COM - Healthiest (Copywriter/Creative Director) Newfangled Studios

Snacking giant Nuts.com wanted to use YouTube 15-second ads to test out which value prop would perform best between three tasty options. What we ended up delivering was… well it was nuts.

STAPLES.COM - Forward to School (Copywriter/Creative Director) - Newfangled Studios

Every year, Staples is a destination for families going “back to school”, whether they’re shopping in person or online. However, getting to concept and write gamified digital and social ads that encouraged folks to go “forward” to school was something special.

GOOGLE - Hello Grogu (Copywriter/Creative Director) - Newfangled Studios

On May the 4th (aka Star Wars Day), we filled the social-sphere with images of Baby Yoda in people’s spaces, all taken with the Google App’s exclusive AR feature on iPhones. The Force was strong with this activation.

STAPLES - Super Concave Serving Vessel (Creative Director/Writer) - In House

Production, edit, graphics, color, mix This video got over 2MM hits on social media and was featured in Ad Week as the best superbowl twitter campaign. http://www.adweek.com/news/technology/how-6-advertisers-are-taking-twitter-next-level-during-super-bowl-162625